Develop Marketing - Create Paid Search Ads Strategy

Modified on Wed, 16 Apr at 6:41 PM

Description

This feature guides users through the structured creation of a Search Engine Marketing (SEM) strategy tailored to promote podcast content. It leverages AI-generated insights, keyword research, ad content planning, and re-marketing tactics, enabling users to:

Increase podcast visibility through Google search and paid ads.
Attract a targeted audience like entrepreneurs, business leaders, and tech-savvy professionals.
Develop a repeatable and data-driven approach to growing listener engagement and subscriptions.

It directly supports Contesimal’s mission to organize, contextualize, and monetize user content by transforming podcast value into high-performing digital ad campaigns.

Step-by-Step: How to Use the Feature

Step 1: Initiate a Session

From the Contesimal home interface, click on Sessions in the left sidebar.
Select New Session or an existing one like "April 2025 Session."

Step 2: Choose Your Goal

When prompted, select Complete Task.
Choose Develop Marketing from the list of task types.

Step 3: Select Strategy Type

Click the option to Create Paid Search Ads Strategy.
The AI generates a structured strategy outline, shown as a threaded response.

Step 4: Work Through the SEM Strategy Steps (AI-Guided)

The AI assistant walks users through 12 core SEM steps:

Define Objectives: Sets clear campaign goals (e.g., “Grow traffic 30% in 6 months”).
Identify Target Audience: Pinpoints listeners like tech leaders or entrepreneurs.
Conduct Keyword Research: Suggests high-value keywords aligned with podcast themes.
Optimize for SEO: Guides content enhancement using best practices.
Create Compelling Ad Copy: Helps with persuasive, CTA-driven messaging.
Develop Landing Pages: Offers content structure tips for high conversions.
Implement PPC Advertising: Recommends paid ad tactics and formats.
Utilize Ad Extensions: Adds functionality like phone numbers, site links, etc.
Monitor Performance Metrics: Tracks KPIs like CTR, conversions, and retention.
Leverage Audience Feedback: Incorporates listener reviews/comments into content loops.
Implement Re-marketing Techniques: Suggests ways to re-engage past visitors.
Adapt and Evolve Strategies: Promotes iterative improvements over time.

Each step includes:

Definition: Educational explanation of the purpose.
Content Notes: Practical, contextual suggestions for execution.

Step 5: Utilize Snippets and List Tools

Scissors Icon (Snippets): Click to snip a section of strategy text you want to save or reuse elsewhere. This is great for building knowledge bases or creating guides.
Document Icon (List Items): Click to save a specific strategy or insight into your custom List (e.g., “April 2025 Default List” in the screenshot).

4. Troubleshooting Guide

Issue	Symptoms	Solution
AI Response Not Showing	Blank output or missing steps after initiating the “Create Paid Search Ads Strategy” task	- Refresh the session tab - Reinitiate by clicking “Complete Task” > “Develop Marketing” again
List or Snippet Not Saving	Clicking the icon doesn’t show in your list or snippet area	- Check if you’re signed in properly - Confirm internet connectivity - Refresh browser and try again
Not Seeing the Right Audience Suggestions	Audience targeting tips feel too generic	- Rephrase your request to include more context like “tech podcast,” “leadership interviews,” etc. - Use follow-up prompts to refine output
Can't Find Previous Strategy Output	You leave and return to the session but can’t locate your SEM plan	- Go to the “Sessions” panel and select the session (e.g., “April 2025”) - Review message history for your strategy thread
Overwhelmed by Content Volume	The strategy has too many steps to manage	- Use snippets to break down sections into digestible parts - Save the most critical steps into a list for focused execution