Learn About My Audience - Create Audience Purpose Assessment

The Create Audience Purpose Assessment feature in Contesimal allows users to analyze and understand the core purposes of their podcast content as perceived by their key audiences. This feature helps content creators and marketers identify the motivations and preferences of their target listeners, including business leaders, professionals, and entrepreneurs. It aids in tailoring content that resonates with audience expectations, helping enhance engagement and relevance.

How to Use the Create Audience Purpose Assessment Feature (Golden Path)

1. Start a New Session:

   • Navigate to the Sessions tab in Contesimal.

   • Click New Session or select an existing session (e.g., March 2025 Session).

2. Choose Your Main Goal:

   • Select Complete Task as your session goal.

   • Choose Learn About My Audience from the task options.

3. Select Audience Purpose Assessment:

   • Choose Create Audience Purpose Assessment from the list of audience-focused tools.

4. View Audience Purposes:

   • The system will generate a report that outlines the Top 10 Audience Purposes, including:

     • Gain Practical Guidance: Insightful strategies for professional growth.

     • Stay Informed: Keeping up with the latest industry trends.

     • Be Inspired: Motivational content to fuel aspirations.

     • Explore Diverse Viewpoints: Perspectives from various backgrounds.

     • Connect with a Niche Community: Building a sense of belonging.

     • Hear Unique Perspectives: Distinctive insights from experts.

     • Gain Exclusive or Personal Insights: Behind-the-scenes knowledge.

     • Understand Real-World Applications: Practical implications of theories discussed.

     • Hear Reviews or Opinions: Evaluations of products or standards.

     • Immerse in a Story: Engaging narratives to connect emotionally.

5. Analyze the Report:

   • Each purpose will include the following elements:

     • Definition: What the audience is seeking.

     • Key Audiences: Who the purpose primarily serves.

     • Coverage Rating: A star rating indicating how well content meets that purpose.

     • Explanation: Context about how well current episodes align with this purpose.

6. Save and Annotate Results:

   • Use the Document Icon to save the assessment to your session.

   • Click on the Scissors Icon to cut and save snippets of specific insights.

   • Add Notations to leave comments or reminders for later review.

   • Use the Binoculars Icon to search for specific keywords in the report.

7. Refine Your Content Strategy:

   • Utilize insights from the assessment to tailor your content according to audience expectations and preferences.

Troubleshooting and Tips

• Missing Audience Purposes:

  • Ensure your podcast library contains diverse and thematic content to generate comprehensive results.

• Low Coverage Rating:

  • Analyze the explanations to understand which content areas need improvement.

  • Consider integrating expert insights or more practical applications.

• Content Not Aligning with Audience Needs:

  • Adjust your content strategy to better match the top audience purposes listed.

• Export or Share Issues:

  • Ensure your internet connection is stable.

  • Refresh your session or restart the application if saving or exporting fails.